This webinar, hosted by the Financial Times in partnership with Schroders, is the second in the 2024 Business Book of the Year Awards Webinar Series. These live sessions will spotlight cutting-edge ideas and the boldest thinkers on the vital topics explored by both longlisted and shortlisted books.

The generative AI buzz

Last year's buzz around generative AI has shifted to this year's focus on deployment, with businesses keen to transform theoretical discussions into actionable strategies to harness the technology's game-changing potential. While organisations are starting to benefit from GenAI, scaling it from experimental use to an integral part of their processes to capture business value remains complex and challenging. Unanswered questions remain about trust, reliability, unclear applications, and lack of talent. 

To what extent are businesses implementing GenAI beyond isolated pockets and across the entire value chain? How much is GenAI changing workplace culture, and what is its impact on productivity and efficiency? What will a fully AI-integrated organisation look like in the future, and what approaches to talent, security, and ethics will it require? 

This webinar explored how businesses are actually using GenAI, the implications of the technology on business models, innovation, and ways of working, and where it is delivering tangible value. 

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Take me back to the hub

Business Book of the Year Award 2024

9 December | Winner Ceremony

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